What is Seena
Seena is an ambient research agent that lives inside your product, talks to your users when it matters, and briefs your team the next morning.
What Seena does
Seena is an AI research agent you install once in your product. From that moment on, it watches what real users do, invites a small fraction of them into short voice or text interviews when something interesting happens, and analyzes the results continuously. Every morning, it briefs your team on what it learned overnight.
You don't schedule studies. You don't recruit participants. You don't transcribe interviews or code themes by hand. Seena runs in the background — always on, always listening — and surfaces the insights that actually matter to the work you're shipping this week.
Who Seena is for
Seena is built for product teams that want continuous qualitative signal without the overhead of traditional research ops:
- Founders and PMs who need to know why users churn, stall, or convert — not just that they did.
- Designers who want conversational feedback on a flow without standing up a usability study.
- Researchers who want to spend their time on the hard questions instead of the scheduling.
If you already have an analytics tool, Seena complements it. Analytics tells you what happened. Seena tells you why.
How Seena is different
There are three categories Seena sits next to, and it's useful to know what each one actually gives you:
- Analytics (Amplitude, Mixpanel, PostHog) — quantitative event streams. Great at scale, blind to intent. You can see that 40% of users abandoned checkout. You can't see why.
- Survey tools (Typeform, Sprig, Hotjar) — short structured responses, usually at fixed points in a flow. Fast to set up, shallow by design. Most answers are one or two words.
- Traditional research (UserTesting, dovetail, calendly + Zoom) — high-fidelity interviews with real humans. Deep, slow, and expensive per session.
Seena is the middle layer that didn't exist: qualitative depth at quantitative scale. Interviews happen automatically, based on triggers you set. Analysis happens continuously. Costs scale with usage, not with headcount.
What to read next
- Sign up — create your account (or join a workspace).
- Quickstart — get your first session in under five minutes.
- Core concepts — Sites, Products, Interview Agents, Insights, Briefings.