What is a briefing
A daily or weekly narrative of what Seena learned — ranked, summarized, and quoting users in their own voice. The thing your team actually reads.
A briefing is a short, ranked narrative of what Seena learned over a period of time. If insights are the atomic findings, the briefing is the digest — the thing you read with your morning coffee instead of opening eight different dashboards.
What a briefing contains
A typical briefing has:
- A headline. One sentence: the most important thing your team should know today.
- Top insights. The 3-5 findings that matter most, ranked by a combination of frequency, recency, and impact.
- User quotes. Short, verbatim quotes that illustrate each insight. These are the moments that make a briefing feel alive — you're literally reading what a user said.
- Recommended actions. Where Seena can confidently suggest a next step, it does. These are suggestions, not directives.
- Links to evidence. Every claim in the briefing links to the underlying insights and interviews.
Briefings come in two flavors:
- Daily briefing — short (under two minutes to read), focused on what's new or changed in the last 24 hours.
- Weekly briefing (coming soon) — longer, focused on patterns that played out across the week, and what trends are strengthening or weakening.
You choose the cadence in your briefing settings.
When briefings are delivered
By default, briefings are generated each morning at your local time and are available in the dashboard. You can also have them emailed to you, or (soon) pushed to Slack via the Seena Slack integration (if your workspace has set one up).
If nothing meaningfully new happened, Seena will say so rather than pad a briefing with stale material. A briefing that says "nothing new worth flagging — quiet day" is a feature, not a bug.
Briefings vs. insights vs. analytics dashboards
- Analytics dashboards tell you what happened quantitatively. Briefings do not replace them.
- Insights are atomic findings you browse and search. A briefing doesn't replace them either.
- Briefings are the executive summary — the thing you read first, that points you at the insights worth clicking into. If Seena is your head of research, the briefing is their daily update.
Most Seena users end up with a daily ritual: read the briefing, click into anything that surprised you, take action on at most one thing. That's the design goal.
Cost considerations
- Daily briefings are a small line item — generated per user per day, but only on the days there's new material worth summarizing.
- Weekly briefings cost proportionally more because they summarize more data, but less than seven dailies combined.
What to read next
- What is an insight — the unit of finding that briefings summarize.
- Usage and billing — the full cost story.