Blog
Insights on user research, product practice, and building better products with continuous discovery.
Qual-at-Scale: What It Means and Why It Matters for Product Teams
You know what product teams talk about in Slack channels at 11 PM? They've got user problems. Real ones. But they can't quite see the shape of them.
By Ax Ali, Ph.D.
What Analytics Can't Tell You: The 'Why' Behind Customer Behavior
Your dashboard is full of data. Users are dropping off at checkout. Pages are loading fast. Session times are up. Everything looks good on paper. And yet something's wrong.
By Ax Ali, Ph.D.
AI-Moderated Interviews vs. Traditional Research: An Honest Comparison
Here's the thing: the worst research decision you can make isn't picking the wrong tool. It's picking the right tool for the wrong reason.
By Ax Ali, Ph.D.
How to Conduct User Research That Gets You Answers in Days, Not Weeks
You're sitting in a Zoom call at 3 PM on a Thursday. Your PM is asking: 'Do users actually want this feature?' You have no idea. None of you do.
By Ax Ali, Ph.D.
Small Team, Big Insights: Scaling Research Without Scaling Headcount
The research team doesn't exist. It never will. 14% of companies have zero dedicated UX researchers, up from 6% in 2022.
By Ax Ali, Ph.D.
The 'Why' Behind Customer Behavior: What Analytics Can't Tell You
By Ax Ali, Ph.D.