You don’t have an insights department. Now you do.
Most companies can’t justify a full research function. So the work either doesn’t happen, or it lands on a product manager who has four other jobs.
Insights Department as a Service (IDeaaS) is our team operating as yours. We run the research, read the analytics, and tell you what to change: in the product, in the funnel, in the positioning.
Build it once, or keep it running.
Fixed engagement
Standing up an insight department
We install Seena, study how people use your product, interview your users, review your analytics, and deliver prioritised recommendations across product, marketing and business.
Then we build out the system itself — the agents, the triggers, the briefing cadence. You keep it running afterwards, staffed by the platform we leave behind.
Ongoing
The standing department
We stay. Ongoing research, continuous analytics review, and recommendations on your cadence instead of a project timeline.
The right shape when the questions keep coming and nobody inside has the time to own them.
Most research engagements end with a slide deck.
Ours ends with a researcher that stays.
What you keep is a platform, not a document: Seena running inside your product, with the interview agents built, the triggers tuned to your funnel, and the briefing arriving on your cadence.
A deck describes one moment in time and starts going out of date the day it lands. A running system keeps asking, and keeps answering, after we have gone.
We’re deliberate about fit.
We take on a small number of engagements at a time, so we apply real attention to each one. Tell us what you are trying to learn and we will tell you honestly whether we are the right people for it.
Pricing is bespoke and we’ll walk you through exactly how it’s built — no black boxes.