Brand Guidelines
This guide defines the visual and verbal identity of Seena Labs. Use it as a reference for creating consistent, on-brand experiences across every touchpoint — from product UI to marketing materials to partner communications.
Contents
01 Our Story
The origin and mission behind Seena Labs — bringing rigor and humanity to product research.
Seena is named after Ibn Sina (Avicenna), the 11th-century polymath who pioneered evidence-based medicine. Just as Ibn Sina insisted on systematic observation over speculation, Seena brings the same rigor to product research — replacing guesswork with continuous, ambient insight.
We believe every product team deserves a superhuman researcher. One that never sleeps, never forgets context, and distills thousands of interactions into the handful of insights that actually matter. Seena is that researcher — embedded directly in your product, capturing what users do, feel, and need.
Our mission is to bring rigor and humanity to product research by embedding ambient intelligence that captures real user insights continuously. Two minutes every morning, and your entire team knows what users need.
02 Personality & Voice
How Seena speaks, writes, and presents itself across every touchpoint.
Precise. Trustworthy. Approachable.
Tone & Voice
Vision
To create a future where every product team has a superhuman researcher — making product decisions that truly serve people.
Mission
Bring rigor and humanity to product research by embedding ambient intelligence that captures real user insights continuously.
Promise
Two minutes every morning, and your entire team knows what users need.
Sample Copy
Observe. Learn. Brief.
Seena watches user behavior across your product, identifies patterns, and delivers actionable insights before standup.
Research That Never Sleeps
While your team focuses on building, Seena runs interviews, captures context, and surfaces what matters most.
From Signals to Stories
Every click, every hesitation, every moment of delight — Seena translates raw behavior into human understanding.
Your Team's Research Edge
Stop choosing between shipping fast and understanding deeply. With Seena, you get both.
03 Our Values
The principles that guide every decision we make.
Human Centric
Human Obsession
First and foremost, do no harm. Our focus is on the well-being of the human race. Everything we do is aimed at helping our fellow people.
Empathy
The only way to truly serve others is to empathize with them.
Scientific & Reflective
Stay Curious, Scientific, and Rethink Everything
We're constantly learning, growing, and evolving. We follow the scientific method in our work.
Tenets and Mechanisms
Good intentions are nice, but mechanisms work. We document our ways of working as repeatable templates.
Operational Integrity
Transparency and Candor
We default to candor and directness, assume positive intent, and resolve tensions quickly. No festering.
Investor Alignment
We only accept investment from people and firms who align with our mission and values — no "bad money."
One Life to Live
Flow State
We work on what puts us in a state of flow. It is only when we work on things we truly believe in that we enter a state of flow.
Team Wellbeing
We commit to building sustainably, supporting each other's health, family, and life balance — avoiding burnout.
04 Logo
Usage guidelines, clear space, and minimum sizes for the Seena mark.
Primary Lockup
Seena LabsClearspace
Secondary Lockups
Seena LabsSeena LabsIncorrect Usage
Do not resize the mark independently
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup order
Do not add gradients to the logo
05 Color
Our palette — from Seena Orange to supporting neutrals and accent tones.
Primary Palette
Seena Orange
#FF5021
Deep Teal
#2C5F6F
Seena Cream
#F6F5F4
Neutrals
Rich Black
#1A1918
Charcoal
#3A3734
Mid Gray
#9B9691
Light Gray
#E8E6E4
Pure White
#FFFFFF
Extended Palette
Coral Pink
#FF7A5C
Burnt Sienna
#D93A00
Warm Yellow
#FFB84D
Sage Green
#7C9885
06 Typography
The typefaces that give Seena its voice on screen and in print.
Primary Sans-Serif
Nacelle
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Monospace
IBM Plex Mono
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Serif / Editorial
Cormorant
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Decorative / Brand
Doto
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Sizing Rules
> 48px
Leading 100%
Tracking -2%
Nacelle Regular
Display Heading
32–48px
Leading 110%
Tracking -2%
Nacelle Regular
Section Heading
18–32px
Leading 120%
Tracking -1%
Nacelle Regular
Subsection Heading
0–18px
Leading 150%
Tracking 0%
Nacelle Regular / Cormorant
Body text and captions for reading comfort.
07 Art Direction
Photography, illustration, and visual guidelines for the Seena brand.
Clean & Contextual
Modern, well-lit workspaces. Product screens in natural context. Minimal staging — let the environment tell the story.
Human-Centered
Real people using real products. Candid over posed. Focus on the moment of understanding, insight, or decision.
Data as Narrative
Visualizations that tell a story. Dashboards with purpose. Numbers should feel meaningful, not decorative.
Warm & Professional
Soft natural lighting. Warm color temperature. Avoid clinical or sterile aesthetics — Seena is rigorous but human.