Insights & AI analysis

What is an insight

An insight is a structured finding — a statement, a theme, and the exact user evidence that supports it. Every insight is traceable back to a quote.

An insight is a single structured finding, generated from user interviews and behavioral data. It's what Seena produces instead of a transcript dump — a signal distilled from noise, with traceable evidence.

What an insight contains

Every insight has:

  • A statement — one sentence summarizing the finding in plain language. "Users on the free plan don't realize that custom agents require Pro."
  • A description — a paragraph or two of the full context.
  • A theme — the category the insight belongs to. Themes emerge from the clustering layer, not a fixed taxonomy; they stabilize as more data comes in.
  • A recommendation (beta) — a suggested action, when Seena can confidently infer one. Skippable — not every insight has one.
  • Evidence quotes — the literal quotes from user transcripts that support the finding, each clickable into the source interview.
  • Evidence events — the behavioral events (rage clicks, drop-offs, time on page) that triggered or corroborated the finding.
  • A confidence score (beta)— how much of the supporting evidence actually agrees.

You can click any quote to jump into the interview it came from, hear the user in their own voice, and see exactly what page they were on at the time.

What insights are used for

  • Direct reading — browse the Insights page to see what's surfacing.
  • Briefings — the daily or weekly briefings are curated, ranked summaries of insights.
  • The Librarian (Explore page) — when you ask the Librarian "what's the biggest blocker on checkout?", it cites specific insights to answer.
  • Sharing with your team (coming soon) — insights have their own URL and can be linked from Slack, Linear, Notion, or anywhere else.
  • Longitudinal tracking — an insight's confidence, frequency, and recency evolve as new interviews support or contradict it. You can see if an issue is getting worse or resolving.

Who has access to insights

Insights are scoped to the workspace. Every member of the workspace can read any insight generated within it — there is no per-user insight privacy layer today. If you've assigned members to specific products or sites, the set of insights they see in their home view is filtered to that scope; the data itself isn't locked.

What insights are not

  • They're not guesses. Every insight is grounded in real evidence — specific quotes, specific events. If Seena can't find evidence, it doesn't invent the insight.
  • They're not forever. Insights have a lifecycle. As behavior changes, insights strengthen, weaken, or get superseded.
  • They're not private. Insights are a shared team artifact by design. There's no "my insights" — they belong to the workspace.

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